About CORE

Why is CORE different? In a word: balance. When you add more meat to your dog's daily feeding program, you also add more protein, fat, calcium, phosphorus, and calories. And since everyday health requires a delicate nutritional equation, these levels must be managed to create balance, not excess, especially when fed everyday as the sole source of your pet's nutrition. CORE provides incredibly flavorful, protein-focused nutrition with nothing in excess and everything in balance,

About Wellness

All Wellness recipes are free of rendered animal fats or meat by-products, added sugars, and allergens like wheat, corn, dairy, or soy. There are no artificial colors, flavorings, and chemical preservatives. That translates to a complete nutritionally balanced blend of thoughtfully chosen ingredients for a lifetime of well-being for your pet.

About California Natural

Pets with sensitive systems can be highly allergic cheap pet food ingredients, such as protein fillers, or even premium ingredients. That's why California Natural refuses to use them in their production. Made with the fewest ingredients to eliminate potential allergens, California Natural combines just one protein, one fat, and one carbohydrate source, creating a hypoallergenic pet food.

About Innova

Just as dietitians recommend following the U.S.D.A. food pyramid for our own dietary needs, Innova applies this same principle when creating foods for our animal friends. Incorporating elements from the five food-pyramid groups—meat, dairy, vegetables, fruit and grain—plus essential fats, grain, and oils, Innova delivers farm-fresh ingredients to your dog or cat for holistic health.

About EVO

EVO dog and cat food is completely grain-free, containing less than 15% carbohydrates and uses high-quality meat as the main pet food ingredient. In fact, EVO has the highest protein content of any meat-based dry pet food on the market and uses whole, fresh meat sources such as turkey, chicken, beef, lamb, herring meal, buffalo, and venison! That means EVO is protein-rich, has ultra-low carbs, and has absolutely no grain.